Ramon Laguarta: “We're using Europe as a kind of leading markets for a couple…”

“Is that because this is an intention that you want to roll out everywhere or is it simply in response to sort of government regulation? I think it's a fair observation. We're using Europe as a kind of leading markets for a couple of things for as you said, innovation based on permissibility. And we're also using Europe for packaging innovation. I think those are two areas where Europe I think is ahead of the rest of the world.” (20:58–21:10)

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