So those elements. So I think we will eventually bring some rationality to that debate. But of course we're looking at this with the same lens. As I was saying earlier, We see it [the ultra-processed food debate] as a potential risk, but we see it as a huge opportunity for us to bring R and D capabilities. to innovate, to move our products into spaces that consumers would prefer. So I wanted also to ask you about another possible challenge to your business, which is the coming … (17:29–17:36)
CLAIM
Asserts that the ultra-processed food debate is both a risk and an opportunity for R&D innovation.
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