Ramon Laguarta: “Nine years later, 95% of the cola business in the UK, our…”

“… government worked with us, with all the industry to what would be a pragmatic taxation system that would help the industry to evolve to have a healthier portfolio for consumers. Nine years later, 95% of the cola business in the UK, our cola business is Non sugar. Right. So it's been to me a great example of how legislation can help consumer evolution in a way that industries we will adopt. We adopt, we have good R and D, we have.” (22:14–22:22)

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