George Whitesides: “When you look at the companies like Virgin Atlantic, they've…”

“Well, you've got a founder. Right. Who is known for bringing just that kind of flavor to his endeavors. So, yeah, that must have been interesting. Yeah. Which was interesting. When you look at the companies like Virgin Atlantic, they've actually got a really strong operational culture. but it's very different from the front facing consumer culture that you kind of see in the marketing. And so mixing that all together was a bit of a challenge.” (10:01–10:05)

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