The first thing is turn off CNN and take care of the people. Right. And we did that. But I think what we had in our corner were a couple things. Number one was Richard Branson deciding relatively early, like, we're not going to give up. We're going to keep doing this because this matters. And the right thing to do is to make sure we get this done. But the other thing was that commitment. (12:01–12:09)
CLAIM
Asserts that Richard Branson decided early on not to give up on the project.
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