And we wanted to be able to look at what we had to do to reinvigorate those because clearly it's not working fairly for the producers. And also the Consumers are paying an inordinately high price at the supermarket, which reduces demand for our producers. That was going to be my next question about how this impacts what we pay when we actually go to the grocery store. But I think what's a little confounding as you walk. (08:17–08:25)
CLAIM
Asserts that high supermarket prices reduce demand for producers.
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