You see it for alcohol. Right. And that's part of the challenge that we're in. We're still getting over the stigma of cannabis being legalized. Right. We have 110 years of experience with alcohol. People don't think twice about going into a package store, seeing all the different labels, seeing all the different colors of packaging, seeing things in windows. Right. (18:01–18:05)
CLAIM
Asserts that there is a long history of alcohol regulation experience.
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