So let's talk about that because you just brought up the issue of data and it plays a big role in your book. You really analyze that. I mean, You really analyze that...the utilization of this billion and a half dollars, the $2 billion that was the overall spend in this campaign. and how those resources were put to work. And it was a data, to your point, data driven campaign and decisions were made or not made on that basis. (55:46–56:00)
CLAIM
Asserts that the campaign spent between $1.5 billion and $2 billion.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
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