Residential roofing is extremely hard to be profitable at on a small scale. So what they did is they, they circumvented the entire. They circumvented the entire supply chain of getting the residential roofs. They don't go out in market or knock doors or anything. They went straight to the insurance companies and they said, we want to negotiate a fixed rate to repair your roofs. (18:27–18:36)
CLAIM
Asserts that a roofing company bypassed traditional supply chains to improve profitability.
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