And you know that those economic incentives filter down and they change human behavior. And we're not going to do anything without. The easiest way to change behavior is to rationalize the financial incentives. Once you do that, everything else is just going to follow naturally. People are going to be incentivized to identify the interventions that actually work. Yes. And to implement them. (28:09–28:17)
CLAIM
Asserts that rationalizing financial incentives is the most effective way to change behavior.
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