Jim Walden: “We will give you free parking. We will give you transit…”

“If that didn't work, then I'd go to incentives. I would say to drivers, okay, we know that there are a certain number of people that are driving. We will give you free parking. We will give you transit passes, we will give you safer subways and buses that run on time. as opposed to the way it was rolled out now and then. If I had gotten to a place where I said, you know, the congestion is still not, still …” (17:02–17:10)

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