But on the revenue side, we looked hard for how do we grow the revenue that is available to fund college sports. And what we do is We allow colleges to join together and negotiate for media rights jointly. That I believe will significantly increase the revenue. So, for example, the number one source of eyeballs and revenue in TV is the NFL. It's massive. The number two is college football. (29:41–29:48)
CLAIM
Asserts that the bill allows colleges to negotiate media rights jointly.
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