So this allows conferences to come together. It's voluntary. So no one's forced to come together. Yeah, no one's forced to, but it lets them come together and negotiate jointly for media rights. I believe that would expand by billions of dollars, the money coming in. which means there's, there's more money for the other sports. And we write in that if you do this, if you get joint media rights, you must maintain every single … (30:29–30:34)
CLAIM
Asserts that joint negotiation for media rights would increase revenue by billions of dollars.
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