On the cost side, you want to slow down the out of control spiraling that is bankrupting most of the programs so that the programs can stay vibrant and kids can keep having these opportunities. But On the revenue side, we looked hard for how do we grow the revenue that is available to fund college sports. And what we do is we allow colleges to join together and negotiate for media rights jointly. That I believe will significantly increase the revenue. (29:34–29:41)
CLAIM
Asserts that the bill seeks to grow revenue available for funding college sports.
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