Beth Van Duyne: “Since the pandemic, an estimated 165 million new creators…”

“… when you consider that was $1.7 billion, the influencer marketing was $1.7 billion in 2016, but it's expected to go to $32.55 billion in global marketing size by 2025. That Since the pandemic, an estimated 165 million new creators have emerged globally. As of 2024, the global creator economy is currently worth $200 billion, and it's expected to hit $500 billion in just the next few years.” (08:43–08:52)

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