It was a win for Apple's users, but it really hurt Facebook's business because advertisers aren't willing to pay as high a price for generic ads. They want micro targeted ads. Again, That took $10 billion off of Facebook's revenues the year after Apple implemented that. But that was a one time thing. So again you could see that going forward it still was insanely great business. (09:23–09:30)
CLAIM
Asserts that Apple's privacy changes reduced Facebook's revenues by $10 billion in the following year.
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