… but then the following year your same store sales are going to be negative by the amount that they were positive the previous year because the fad's gone away. So Five Below is taking a few percentage points hits on their same store sales this year because the squishmallows have gone away and are no longer driving sales like they were last year. So those are the three main things that this is a business that investors really want to see. 3, 4, 5% same store sales growth and this year it looks like it's going to be negative 3 to 5%. (13:14–13:25)
CLAIM
Asserts that Five Below's sales are negatively impacted by the decline in popularity of Squishmallows.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
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