We wanted to slow down that spiral. On the revenue side, we looked at, okay, how can we increase the pie? How can we increase the revenue that college sports generates. And so This bill allows for college teams to pool their revenue and negotiate collectively for media rights. That impact, I think, will generate a whole lot more money for sports. And Stephen, what we do is we require that if a program comes together and negotiates for … (10:53–11:01)
CLAIM
Asserts that the bill permits college teams to collectively negotiate media rights.
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