And what we do is we allow colleges to join together and negotiate for media rights jointly. That I believe will significantly increase the revenue. So for example, The number one source of eyeballs in revenue in TV is the NFL. The number two is college football. And yet, amazingly, even though a lot more people watch college football than the NBA, the NBA makes billions more in its media contracts. And there's a reason the NBA negotiates as one unit. (32:40–32:49)
CLAIM
Asserts that college football is the second-largest source of TV revenue after the NFL.
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