So for example, the number one Source of eyeballs in revenue in TV is the NFL. It's massive. The number two is college football. And yet, amazingly, Even though a lot more people watch college football than the NBA, the NBA makes billions more in its media contracts. And there's a reason the NBA negotiates as one unit. You don't have the Houston Rockets negotiating against the Knicks and fighting each other. And yet in college conferences, that's what you have. (32:49–32:58)
CLAIM
Asserts that the NBA earns more from media contracts despite college football having more viewers.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
