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Pat Kreitlow: “Conflict is the business model of media.”

Featuring: Pat Kreitlow, Democratic | Former Candidate, U.S. House Wisconsin, District 7

Flipping the Script: Pat Kreitlow Takes the Hot Seat

Published November 30, 2025 | Video Starts at 31:25

So, yeah, there's conflict because people have figured out conflict brings eyeballs, conflict brings clicks, and conflict brings you revenue. And that is Conflict is the business model of media. So the only way to counter that is to try to engage in things that are as positive and informative and I guess at the same time invite a little … (31:25–31:29)

CLAIM

Asserts that media outlets use conflict as a strategy to attract attention and generate revenue.

This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.

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Pat Kreitlow

“Joe Rogan's podcast had surpassed the New York Times Daily podcast as the number one podcast.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 26:14-26:21
“Nixon winning 49 states in 1972, Watergate and Vietnam in 1973 and 74.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 04:22-04:31
“I was a page in the Minnesota legislature.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 04:51-04:54
“I was an intern in middle school because they needed to get me out of the classroom to do something.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 04:53-04:59
“I would take a city bus every Thursday across from one side of St. Paul to the other on my own and work at my state legislator's office.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 05:01-05:11
“Shortly after the 2004 election, in fact, when I watched John Kerry get swift voted, I said, well, wait a minute, maybe we need people in…”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 06:36-06:49
“The Great Recession was, by and large the work of a lot of people who the Tea Party are now trying to put back into office.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 07:52-07:59
“Scott Walker got elected and Ron Johnson got elected, and we've been in a weird, weird place ever since.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 08:04-08:14
“Trickle down economics doesn't work.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 10:33-10:36
“I think I'm the one paying for these tariffs. I don't think these are really helping our farmers at all.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 11:02-11:08
“In a year where Tammy Baldwin was elected to the Senate that year in 2012, Barack Obama was reelected in 2012. And I lost to Sean Duffy.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 13:23-13:33
“In all of the races since up here in the 7th congressional district, nobody has come closer than I did.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 13:33-13:40
“There are still some close congressional districts in [Wisconsin] compared to other states.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 17:40-17:45
“Because of new, fairer maps for the legislature, we now have in several state senate districts, seats that are now in play that weren't for…”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 17:46-18:01
“We want our kids to have a good education. We want our taxes to be affordable. We want to have the opportunities that come with job growth.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 19:46-19:55
“People are seeing the reality of the economy compared to the rhetoric.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 20:25-20:30
“People who are losing their jobs to AI or who have seen their benefits cut, who have seen their rural hospitals close.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 21:23-21:28
“News sites had to give everything away to get Internet traffic, whereas, you know, we all learned how to play 99 cents for music and then…”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 23:39-23:52
“Newspapers couldn't compete. They've been folding up and going out of business.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 23:53-23:57
“The media is more small d democratic than ever before.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 24:17-24:21
“Every election matters. And when it's. When you take an election off that you look back and go, oh, why didn't, why didn't I, why didn't I…”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 34:22-34:32
“People are getting the message. You got to show up for every one of them. That's, that's the only way this country is going to work with the…”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 34:31-34:42
“I am a radio kid by nature. It was the thing that I grew up with, listening, as I mentioned, to WCCO radio.”
Flipping the Script: Pat Kreitlow Takes the Hot Seat | Uploaded November 30, 2025 | 36:52-37:02