Explain to them what a PR company actually does. Do they need it? Should they be spending the money and what they can expect? I wish I had that playbook. When I first started, I spent so much money on things that I didn't need where I realized if someone just gave me some guidance, I could save $50,000 right off the bat. just by knowing where I should invest and where I shouldn't. Wow. Do you do all your own publicity in house? Yeah. No PR firm? (45:30–45:40)
CLAIM
Asserts that Mikhail Varshavski could have saved $50,000 with proper guidance when starting his media presence.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
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