They realized they needed to do something different. They changed the way that they farm. They [the farmers] stopped fighting the environment with herbicides and pesticides, and they started working with Mother Nature. They built Organic Valley. And I had the privilege of joining Organic Valley over two decades ago, and I woke up every day with the goal of saving family farms and passing them on to the next generation. (00:35–00:53)
CLAIM
Asserts that the farmers stopped using herbicides and pesticides and began environmentally friendly farming practices.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
