They realized they needed to do something different. They changed the way that they farm. They stopped fighting the environment with herbicides and pesticides, and they started working with Mother Nature. They [the farmers] built Organic Valley. And I had the privilege of joining Organic Valley over two decades ago, and I woke up every day with the goal of saving family farms and passing them on to the next generation. (00:35–00:55)
CLAIM
Asserts that the farmers established Organic Valley.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
