So I'll give you one concrete example. We provide to every senior in America an annual wellness exam. It's yours. It's free. What percentage of people take it? Less than half. Ironically, The people who don't take [the annual wellness exam] say they don't take it because they're too healthy, they don't need it. They claim that, but when we look at the claims data, we see they're actually sicker than the people who took the annual Wellness exam. (08:24–08:28)
CLAIM
Asserts that seniors who don't take the exam claim they are too healthy to need it.
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