First, I think it's a critical year for a company like Microsoft and for our industry. I think we have to be more transparent than we were historically. Traditionally, a big company would come in and would buy up land anonymously. because the moment it said who it was, the price would skyrocket. And it created a culture, in my view, where we were not as open as we need to be. (09:38–09:44)
CLAIM
Asserts that large companies, including Microsoft, have historically purchased land anonymously to avoid price increases.
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