Ben Wikler: “Twitter's almost like in your Democratic campaign. It's just…”

“Well, I think the question, the question is like the return on investment calculation and what your goals are. So if you're trying to reach voters, then like, Twitter's almost like in your Democratic campaign. It's just not actually very helpful. But is it still a powerful tool for reaching journalists and shaving opinion? Because a lot of journalists still post there for whatever reason. And yeah, like, it's that shadow.” (12:19–12:26)

This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.