You know, I think a lot of New Yorkers use their social media to get a better sense of the world around them, also a sense of themselves and their place in the world. And We wanted to reach out to New Yorkers and break out of the bubble of New York City politics. And so we sought to reach them where most people are, which is their phones. And always the task is. Hello. How's it going, boss? How you doing? (01:59–02:04)
CLAIM
Asserts an effort to engage New Yorkers beyond traditional political circles.
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