And for those that don't cure the non compliance, then the full force of the law is what they'll face. And I want to echo something that our corporations counsel, Banks has just stated earlier, which is that The point of this is not the collection of fines. The point of this is compliance. We want every single retailer to be in compliance. Our dream is that by August 18, we are not collecting a single fine because every One of these 42 companies is now in compliance. (20:08–20:15)
CLAIM
Asserts that the primary goal is compliance, not revenue from fines.
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