And if you think about it, some interesting stats. There are about twice as many people who watch college football as watch the NBA. They're about double the eyeball. It's wild. Yep. And yet The NBA gets twice as much money on the revenue deal [compared to college sports]. And the reason is the NBA negotiates collectively. You don't have the Knicks negotiating against the Spurs. You cut a deal with the NBA. (19:44–19:48)
CLAIM
Asserts that the NBA receives twice as much revenue compared to college sports.
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