You're looking at maybe using some different voices out there. And you brought up maybe firefighters or someone who could spread that message. Could you maybe drill down a little bit more? It's interesting. We've looked at some of the polling of who do people trust? And one of the first ones that comes up is firefighters. Everyone trusts firefighters for whatever reason, although I trust firefighters. And so equipping those types of people, whether it's faith leaders, people in our community, business leaders, with information about … (05:46–06:16)
CLAIM
Asserts that polling shows firefighters are highly trusted by the public.
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