So we were working very closely with them and they're all getting rid of it. I mean we should have gotten rid of it a long time ago. The Europeans don't allow it. Canada doesn't allow it. Other countries, you can buy Fruit Loops in this country that are just loaded with chemicals and you can buy stuff. Same company makes Fruit Loops for Canada and Mexico that don't have the chemicals. (06:50–06:54)
CLAIM
Asserts that Europe and Canada do not allow certain food dyes.
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