And one thing we know is that we have to now take advantage of those opportunities. We have to build the lodging that's in select areas and continue to bring more people in. We have to keep the momentum up from a marketing perspective, because you can't rest on your laurels. Imagine you win a competition one year. A lot of times in sports, you see that you win one year. But, you know, like the Kansas City Chiefs this year, they got crushed. (20:39–20:46)
CLAIM
Asserts the importance of maintaining marketing efforts to sustain tourism growth.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
