Because it is a seamless process from writing a homeowner's policy directly into a flood insurance policy where you don't have to break the conversation or break the application. And number two, it is about education as well. Many homeowners in South Texas weren't aware of NFIP and the importance of flood insurance. And as an agent, when you're sitting with a homeowner already talking about the different types of homeowner applications that they can be insured through or by, that is already a 45 minute conversation at least. (02:29–02:34)
CLAIM
Claims that there is a lack of awareness among South Texas homeowners about NFIP and flood insurance.
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