Frankly, I don't think any other first lady thought about it. What inspired you to create this campaign with several videos talking to just little nuggets throughout the book, I want to. Introduce to the audience what is in the book. So that's why I think now we live in social, digital world. A lot of people, they are glued to their iPhones, to iPads, to computers. So I want to reach them. And also the way I create it, I want to be artistic. (39:03–39:14)
CLAIM
Asserts that Melania Trump created a video campaign to introduce the book because of the digital world.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.