It will also focus on increasing awareness about kratom risk, encouraging safe behaviors and promoting resources to help and crisis support as well. The campaign will begin next month. It will reach statewide and essentially target men as the key demographic based on the overdose data that we're seeing currently. Finally, as Dr. Cruz had indicated, we want to remind all Iowans whether you're struggling with substance abuse or need help addressing this issue with a loved one, your life Iowa provides free confidential support 24 hours a day. (16:35–16:46)
CLAIM
Asserts that a public health campaign on kratom will start next month, targeting men based on overdose data.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
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