So it is going to be a significant event. It's been certainly billed. It is one of the world's largest sports events, and I think Houstonians are excited about it. It will be a financial benefit to the city in terms of sales tax, hotel occupancy tax, but also our brand. But we already have an outstanding brand due to Super Bowls being held here, Final Fours, the Rodeo, the Texans. (00:54–01:02)
CLAIM
Asserts that the FIFA event will financially benefit Houston through sales tax, hotel occupancy tax, and brand enhancement.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
