I'm like, what are you guys listening to? It's like, I think it was marshmallow or. Oh, yeah. Concert. Yeah. And they. So that fascinated me. This integration for live concerts that Travis Scott did is. I think Ariana Grande may have Done one also brands, right? I mean, you got Nike now working on those and those platforms, Louis Vuitton. I mean, tell me a little bit about that. Give us a sense of what that integration as well. Yeah. I mean, it is as crazy as it can sound from someone outside of it. (18:33–18:47)
CLAIM
Asserts that artists like Travis Scott and brands like Nike and Louis Vuitton are integrating into digital platforms for live concerts.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.