They want to put their hands in the earth. They want a life of meaning. And so we actually are seeing a trend where More people are now moving into rural America than are leaving. That hasn't happened in decades, decades, if ever. It's new. And then you layer on top of that the new focus on eating real food and the dietary guidelines, which … (07:23–07:27)
CLAIM
Asserts a demographic shift where rural America is gaining population.
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