We get information from stories about our own experience, about other people's experience. Which brings me to the final thing, and that is, if you're a good communicator, you should also be a good listener. So When I first started on the campaign trail with all those facts and policies, etcetera, it was pretty flat and dry. What actually made me into a better communicator was when I started actually listening to the stories of the people I was meeting and by knowing their lives, what they … (11:41–11:48)
CLAIM
Asserts that his early campaign speeches were ineffective due to being filled with facts and policies.
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