It was making 80 or 90 million dollars back in the day. I think Chris Licht was running the show. So it's not like it wasn't a profitable endeavor. What they've seen is Advertising dollars remove itself from linear completely. Linear meaning like what you watch on tv, not on digital. There is an audience for Colbert. It's just not linear. His clips go viral, they do great online. (2:38:15–2:38:19)
CLAIM
Asserts that advertising revenue has shifted away from traditional linear television.
This is an excerpt from a raw transcript. The assertions have not been audited or verified. Tap the video to view the source footage and understand the context.
