And so I would invest heavily in infrastructure and data. I think we also can't think of AI as like a layering on of things just like you were talking about in pricing. It AI has to be foundational in everything we do going forward. And so I think you need to not just have. Have like a department that's doing AI or a chief AI officer, but you need to have champions across your … (44:00–44:04)
CLAIM
Asserts that AI should be integrated into all future operations.
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